Www yellow pages1/4/2023 ![]() ![]() The publication became famous for its advertisements, including the “JR Hartley” campaign in the 1980s and the “French Polisher”. How many brands can say they’ve had customers with them for over 50 years?” Richard Hanscott, CEO of Yell said: ‘‘After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966. The issue isn’t the education the issue is that health insurance is too complicated.The company will print 23m copies of the final editions, which Yell hopes will become a souvenir. ![]() Employers and their brokers/consultants have been trying for years to educate employees about their health insurance benefits. Many plan members don’t understand their health insurance. Employees are now driving the decisions.Ī survey by a one of the major healthcare companies found that only 9% of people understand the terms premium, deductible, co-insurance, and out-of-pocket max. As a result, employers will need to be agile, creative, and more intentional about ensuring they attract and retain the best possible talent available. There aren’t enough people entering the workforce to meet the current demand. These factors helped contribute to the “Great Resignation” and the “Great Re-Evaluation.” While many believe these are temporary situations, the data tells a different story. #Www yellow pages professionalCommunication preferences change based on where they are on the journey.ĬOVID-19 caused many people to rethink all aspects of their professional and personal lives. These six major stops represent those moments in time when a member’s benefit program means the most to them, and the decisions that they make will have the greatest impact on their personal lives. We researched over 102,000 employees and have found that there are six major stops along the Member Journey. #Www yellow pages fullInstead of looking at just a part of the transaction or experience, the customer journey map documents the full experience of being a customer: the good, the bad, and the ugly. The member journey is the complete sum of experiences a member goes through when interacting with their benefit program. ![]() In most cases, employees are not brought into decisions made at the employer level, until the tail end. The broker relationship is still very much with the employer and not the employee. While, it can be used to drive initiatives, it’s not being embraced by employers or employees. Why do we still communicate with our employees the same way we did 20 years ago? Why are we not making the same changes in healthcare like our everyday lives? Few are doing anything about it and are still presenting one to many or a one-size fits all approach. It’s the 2020s, yet we’re still operating, implementing, educating, and asking members to engage with their benefit program like it’s the late 1990s. Having so many solutions available requires a whole new level of engagement for members, not to mention employers. Today, however, there is a point solution for everything, often with a multitude of vendors, forms, cards, etc. This provided a great experience for the members (i.e. The choices of benefits were limited, and, most of the time, one card was accepted by all providers and all services were covered by one carrier. Why the change? Our technology-driven, on-demand approach to life has not only fostered our need for “at your fingertips” convenience and instant gratification, but it’s also altered our learning habits.Īpply the same timeline to employee benefits. Today, DoorDash provides numerous food options with a seemingly effortless automated transaction. If you wanted a pizza twenty years ago, you would look up the number in the yellow pages, call on the phone, wait on hold, converse with the store, have it delivered, and pay cash to the delivery person. Much like how we experience other transactions, the Member Journey of your employees and their families is critical. Reimagining how your employees experience your employee benefits can help you retain and attract employees. College of Engineering and Applied Science.College of Education, Criminal Justice, & Human Services.College of Design, Architecture, Art, and Planning. ![]()
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